The underwear company famous for the cleavage-enhancing bras that launched the business career of Michelle Mone is to cease trading. Ultimo, which became noted for its eye-catching advertising campaigns starring models including Kelly Brook and Helena Christensen, said it was shutting down its operations, leaving 11 workers facing redundancy. Baroness Mone, a Conservative peer, established MJM International alongside her husband, Michael, in and went on to create a variety of products under the Ultimo brand.
It is understood she was referring to Michelle Mone Intimates, a new bras and knickers retailer she plans to launch. The brand was famous for its cleavage-enhancing bras. Mone, known as Baroness Bra, could not be reached for comment but her decision to set up the new firm comes as the high-end lingerie market is growing in the UK and shrugging off the gloom on the High Street.
After being made redundant and having her second child, in October she decided, while wearing a very uncomfortable cleavage enhancing bra at a dinner dance, that she could create a better design. Her stated aims were to create a bra that was both more comfortable, and better looking, creating more cleavage. After three years of research, design, and development the company patented the Ultimo bra.
Fiona Dillon Twitter Email. She said that she decided to sell Ultimo because she wanted to write her autobiography and tour the world and start lots of over companies and brands. She said that she is involved in tech companies, and started Michelle Mone interiors a few months ago, and is currently building two towers with her partner in Dubai.
Michelle Mone is the perfect model of an entrepreneur after she built her lingerie empire from absolutely nothing. She left school at just 15 years of age with absolutely no qualifications, before falling pregnant at the age of After leaving school, she began modelling to help her parents financially after her father was left wheelchair bound due to a rare degenerative spinal disorder.
The Tory peer, now known as Baroness Mone of Mayfair, established the lingerie brand - whose models have included Penny Lancaster and Rachel Hunter - in He left the company in after they divorced. Its website will continue trading until April 15, with Ultimo products still available while stocks last.
And as sweet as pie. You can see why Mone was told to tone down when she first arrived at the House of Lords. The sight of her dressed like this must have sent a few of those peers into cardiac arrest.
A lingerie firm set up by bra tycoon turned Tory peer Michelle Mone has plunged into liquidation. Baroness Mone co-founded MJM International with ex-husband Michael in and they turned the business into a multi-million pound empire. But the company has now been placed into liquidation following a hearing at Aberdeen Sheriff Court.
It was a brand that attracted a degree of showbiz glamour previously unknown in the often staid world of Scottish business. Ultimo was the lingerie firm co-founded by future Tory peer Michelle Mone and reportedly worn by Hollywood royalty. But an era of racy promotional campaigns and endless tabloid column inches came to an end on Monday with the announcment the East Kilbride-based company is to cease trading in the UK, putting 11 jobs at risk.
Following on from the announcement that the lingerie brand was to cease trading, Insider looks back at the history of the East-Kilbride headquartered company. Some 21 years after it was launched by Scottish entrepreneur Michelle Mone, the Ultimo lingerie brand is to cease trading. Staff have been informed of its demise, concessions in retailers have already been shut and its website will close on 15 April.
This a gift from the gods
well thats a little harsh. lol mature amatuer cuoples tube 8
love those pinky arMs